Eastern Airways

Whilst at Founded I worked with Eastern Airways to re-imagine their marketing communications, taking them from having a dry, corporate image to a stylish one that harked back to the ‘golden age’ of flying. I created a versatile illustrative palette that was simple, humorous and professional. The primary focus of the marketing collateral was to be visibly different from their market competitors and to be upfront on their service standards and for the costs to be transparent and clear. 

The campaign rolled out nationally for two years before it was then expanded across to France.