Following the refurbishment of their Manchester city centre shop and café, Oklahoma approached Holdens’ to create a brand that suited their personality, ambition and character. After an immersive process where we explored what made them tick and why they were such an institution in the Northern Quarter, we presented a brand and tone of voice that resinated with their brilliantly whacky personality. 

Defining both their brand proposition and tagline as ‘Home to Fun’ we were able to bring their brand to life online, in store and via a 5ft penguin.