The transition from work into retirement and later years should be a chance to do more, experience more, and socialise more. To celebrate life and explore new aspects of it. All the ingredients are there. But limited living options and societal stigma mean that many of us spend our golden years doing less. Too many of us are lonely and unfulfilled. It affects our health and our happiness.

Working in partnership with Bigger Half’s Ali Stewart, Cotton’s James Seddon and Matt Cook I was brought in to create a new brand identity that would reflect the ambition of the project, including the digital designs for their new website.

Aesthetically and conceptually it was important that the visual direction avoided feeling stuffy or stationary, whilst still conveying a premium and modern style.

The brand concept of ‘Casa De Mana’ aimed to create a warm welcome; one of a hotel that you are invited to stay and call your home.